Disney – Game Naming

Brief
Disney was developing a Sims-style online game. I was asked to devise a name that suggested celebrity without overtly using themes of stardom or fame.

Names and themes
We developed a number of names, some around the game’s themes, others around the feeling of playing the game and its objectives.

Working Around the World
The name ‘Superbia’ felt new, fun and celebratory. It played on the word ‘suburbia’, creating something unique, special and appealing that worked across multiple territories.

Strap-in!
We also devised a strapline to give more detail to the name. It was crucial that the line put the player at the centre of the game, letting them know it was theirs. The line chosen was: ‘Your place. Your friends. Your rules.’

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Disney – Game Naming