MSP UK is a marketing insight agency, working primarily in the automotive sector but looking to expand into other areas. We were brought in to define a new tone of voice and re-write all web content including case studies.
New Tone, New Growth
With the previous site over eight years old the tone and content needed a radical overhaul. We worked closely with the management team, who wanted to ensure the tone appealed to a broader client base. Within a short time-frame we established a highly professional but accessible tone that worked well across a wide variety of products and services.
Against the Clock
With a pre-determined launch date and lengthy content requirements, including: landing pages, banners, case study pages, biographies and product descriptions, meeting the deadline was a real challenge but one that we successfully met.