Santander wanted to develop a revolutionary app that made it easy to understand the state of your finances at a glance, with simple, colourful graphs and a focus on how and where money was spent . To accompany this new approach they needed a more informal tone of voice and language.
We developed a tone of voice that was relaxed and conversational, while maintaining the gravitas of a trusted banking brand. We also consulted on usability, colour palette choices and style issues around the appearance of the copy.
The app looks and ‘sounds’ genuinely fresh , unlike any other banking app. It has been well received both by Santander and the public, already receiving excellent reviews.