Vodafone Annual Report & Objectives Film

Brief
To accompany their annual report, Vodafone wanted to create a three-minute film that outlined not only the year’s results but also their strategy for the next two years.

Killing Jargon, Keeping it Simple
With a great deal of information to deliver and little time to do it this was a challenging project. We re-wrote the script to use as little jargon as possible, bringing a relaxed, friendly tone and inclusive feel, while conveying all necessary information, with as much as possible on screen.

Done and Dusted
The film was finished on time, on budget and using only existing graphic properties.

Vodafone Annual Report 2012

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